Advertising Opportunities
Trailspace is a community of backcountry enthusiasts -- like-minded hikers, climbers, skiers, and paddlers -- who are passionate about the outdoors and the gear they use to get out there. Every month more than a quarter-million people use Trailspace to research, and ultimately purchase, outdoor gear.
If you are an outdoor specialty retailer or manufacturer, the Trailspace audience is made up of your core customers. Trailspace can help you connect with new and existing customers online, when and where they're researching their next gear purchases. And we're committed to specialty outdoor; you'll never find your ad competing with something from a big box web store or general sporting goods dealer.
Download the Trailspace media kit (PDF)
Comparison Shopping: "Where To Buy"
Since 2002, outdoor gear shoppers have relied on Trailspace's "Where to Buy" comparison shopping engine to bridge the gap between reading product reviews and actually finding retailers who carry the products they want.
"Where to Buy" links are perfect for retailers and for manufacturers who sell direct via their websites. Advertiser links appear twice on each review and product-detail page: in the upper right corner of the page and also immediately below the review text.
To display your current inventory and pricing, we accept data feeds in a variety of formats. If you already share data with another comparison shopping service, we can probably work with your existing data feed.
"Where to Buy" ads are available on a per-click basis, or via your affiliate program. Positioning is competitive: higher per-click bids translate to better positioning, and generally more customer click-throughs, on products with multiple advertisers.
Please contact us for a traffic and cost estimate or to add your inventory to Trailspace today.
Banner/Display Advertising
For online branding and awareness campaigns, nothing beats evocative visuals and dedicated space for your message. That's why we offer banner/display ads in some of the largest and most popular formats, including:
- 728x90 leaderboards appearing at the top of every page site-wide
- 160x600 wide skyscrapers on select pages in the gear reviews section
- Standard image ads (GIF, JPEG) and rich media files (e.g. Flash) are acceptable
Both leaderboards and skyscrapers can be targeted to specific content areas of the site or run site-wide.
We don't backfill ad inventory with the off-topic general-interest ads that appear everywhere on the web. We'd rather leave the space empty than bombard our users with messages they're not interested in. Unlike some other sites, when your ad runs on Trailspace, it gets noticed.
Please contact us to discuss pricing and availability.
