Advertising Opportunities

Trailspace is a community of backcountry enthusiasts -- like-minded hikers, backpackers, and climbers who are passionate about the outdoors and the gear they use to get out there. Every month more than 250,000 people use Trailspace to research, and ultimately purchase, outdoor gear.

If you are an outdoor specialty retailer or manufacturer, the Trailspace audience is made up of your core customers. Trailspace can help you connect with new and existing customers online, when and where they're researching their next gear purchases. And we're committed to specialty outdoor; you'll never find your ad competing with something from a big box web store or general sporting goods dealer.

Advertising opportunities on Trailspace range from our first-in-the-industry comparison shopping engine to branding campaigns and inclusion in our popular newsletter:

Comparison Shopping:
"Where To Buy"

Since 2002, outdoor gear shoppers have relied on Trailspace's "Where to Buy" comparison shopping engine to bridge the gap between reading product reviews and actually finding retailers who carry the products they want.

"Where to Buy" links are perfect for retailers and for manufacturers who sell direct via their web sites. Advertiser links appear twice on each review and product-detail page: in the upper right corner of the page and also immediately below the review text.

To display your current inventory and pricing, we accept data feeds in a variety of formats. If you already share data with another comparison shopping service, we can probably work with your existing data feed.

"Where to Buy" ads are available on a per-click basis, or via your affiliate program. Positioning is competitive: higher per-click bids translate to better positioning, and generally more customer click-throughs, on products with multiple advertisers.

Please contact us for a traffic and cost estimate or to add your inventory to Trailspace today.

Banner/Display Advertising

For online branding and awareness campaigns, nothing beats evocative visuals and dedicated space for your message. That's why we offer banner/display ads in some of the largest and most popular formats, including:

Both leaderboards and skyscrapers can be targeted to specific content areas of the site or run site-wide.

We don't backfill ad inventory with the off-topic general-interest ads that appear everywhere on the web. We'd rather leave the space empty than bombard our users with messages they're not interested in. Unlike some other sites, when your ad runs on Trailspace, it gets noticed.

Please contact us to discuss pricing and availability.

Sponsored Links (via Google AdWords)

Many Trailspace product and review pages carry targeted text ads under the heading "Sponsored Links." These ads are served via Google AdWords. If you are already an AdWords advertiser and you advertise on the Google Network, your ads may already appear on Trailspace. If not, you can create a site-targeted campaign to place expanded text ads or image ads on Trailspace. Contact us for more information about advertising on Trailspace via AdWords.

Newsletter

The Trailspace News e-newsletter is a roundup of outdoor gear news, reviews, and discussions, read by 9,000 subscribers each month.

Title sponsorship is a great way to put your brand in front of core outdoor enthusiasts month after month in a low-clutter, highly-targeted publication. Sponsorship includes a linked tagline ("Trailspace News presented by Your Brand") and your logo at the top of the newsletter, as well a 468x60 banner between feature articles.

Each issue of the Trailspace News also includes a selection of current sales and promotions from our advertising partners. As with our Where To Buy program, inclusion is available either per-click or via your affiliate program. Currently we do not charge a slotting fee, but space is limited to three advertisers each month.

Please contact us to find out more about advertising in the Trailspace News.

Content Sponsorships

We're also flexible in developing other advertising opportunities, such as ongoing sponsorship of major sections of the Trailspace web site. Please contact us to discuss how we can put your brand in the spotlight.