Outdoor Retailer: Post-OR Thoughts

We’ll continue our post-OR coverage this week, as we still have some gear to point out to you. In the coming months, you’ll also see some of that gear (and other pieces) tested by Trailspace.

In the meantime, here are some personal post-OR thoughts.

Ultra-OR
Several companies gave out pedometers to track your mileage and raise money for charity. This is a nice idea (actually, I did it on my own at winter market).

I picked up a pedometer from Montrail at the beginning of Day One (they didn’t have them for Day Zero/Open Air Demo). Counting only walking around inside the Salt Palace, I covered 15.84 miles in four days. That’s nearly four miles a day. Hiking and running outside before and after the show, I added another 25 miles. Hey, OR week could be called an ultra!

Never Buy Before
Never ever buy any gear, unless absolutely necessary, immediately before heading to OR. You will see something better or improved and risk buyer’s remorse, becoming disappointed in what you oh so happily just purchased days or weeks ago.

Example 1.
I really like the Petzl e+Lite. I’ve had one for years, and just ordered another for my son. Lo and behold, Petzl showed me an e+Lite, now with a whistle on the strap. It’s shipping now. I could have bought one for half price at the Petzl booth, but already had the old one coming in the mail. It’s okay, I didn’t really need an extra whistle. Still, I keep thinking about it.

Example 2.
My toddler has a small Klean Kanteen with sippy spout. My one gripe has been that there was no loop or handle to fasten it via a carabiner to our kid carrier. So I bought a different brand's stainless steel toddler bottle with plastic loop at the REI in SLC just days before the show. It leaked on my spouse.

Lo and behold, two days later Klean Kanteen showed me their new sport/loop combo top. Problem solved. They were kind enough to give me one immediately, along with a snazzy red bottle, which we put to immediate use.

Copycats
As a member of the working media I get a special sticker on my badge that allows me to take photos (many of which you've seen here). I typically ask company reps for permission first, but occasionally take pictures while wandering the aisles.

At this show, I twice had reps approach while I was taking pictures to check out my credentials (a first ever!). The Patagonia woman asked quite nicely, explaining they’d been having problems with unauthorized photo taking. Another company’s rep just shouted, “you can’t take pictures!” Oh, wait you can, she backtracked, after realizing I had just met with their marketing department.

I understand why Patagonia and others must protect their property from being copied, especially products that haven’t even reached market yet. That’s understandable.

Here’s the odd part. Once it’s known that I’m from the media and presumably don’t have nefarious motives to make counterfeit jackets or packs, it’s suddenly okay for me to take pictures, which I can then post on this blog, for anyone to view.

So, are copycats just uninterested in authorized photos on outdoor gear sites?

Publicity = Info
I’m repeatedly surprised by companies that spend loads of money to go to OR, set up booths, and publicize themselves in advance (oh the many e-mails and phone calls), yet don’t do something as simple as upload a PDF with images and specs to the OR press site, or have a pres kit on a USB stick available.

OR exhibitors, if you have a press kit or other info, please post or share it once that info goes public, or tell us where to find it. You may just find some of your products featured here. Yes, I can look for your PR contact's e-mail address and then request that info and wait for them to find time to send it to me, but should there really be that much legwork to learn more about you and your cool gear?

Legitimate reasons to hold back info are rare. So, unless you've got state secrets, get your info out there, otherwise we won’t know. On the other side, thank you to the many great PR reps who make it easy for me to find their info.


The Show
The show felt quieter from the outset, as might be expected with the economy, but many companies and PR folks assured me they were still quite busy (though would they tell me if they weren’t?).

While attendance over the four days was down, the people who were there seemed focused and busy. This time around, there was space to walk in the hallways and to and from the bathrooms. It can be nice not to have to maneuver my way down the aisles.

But, the loss is the absence of small, innovative, unique companies that didn’t make the show. For better and for worse, the Salt Palace was a bit less bloated. I didn't miss the extra fat, but I did miss discovering some more small unknowns.

 

Permalink | Comments (5) | Save & Share
Filed under: Outdoor Retailer, Gear

Comments

Tom D
Moderator
Joined: 8/10/02
Posts: 1077
July 29, 2009 at 11:25 p.m. (EDT)

Alicia, Copycatting is a peril at any trade show. Toy shows are notorious for reps from certain unnamed Asian countries taking pics of new items that will soon appear as knockoffs at your local discount store.

Copies of designer dresses at the Oscars appear within days at department stores.

I see the flashsticks in the photo. The OR vendors need to take some lessons from film industry trade shows. Flash drives, dvd's, swag of all kinds (hats, t-shirts, etc.) are still popular items. I have a bunch of small bags from various exhibitors that I use for shopping or carrying camping gear in the car.

Film commissions are now putting their reels and resource guides on flash drives and handing them out like candy. Of course, they all have websites as well.

One of my favorite freebies from the Location Expo was a mini-multi-tool from the Mexican Film Commission. Got a couple of mini flashlights from them as well.

Alicia
Editor in Chief
Joined: 3/14/01
Posts: 1273
July 30, 2009 at 1:24 p.m. (EDT)

Yes, you're right about the counterfeiting, Tom. Interestingly, this was the first time I've ever been approached (twice) and asked for my credentials. I didn't mind, and completely understand the need to do so. I'm sure I'd be as vigilant if it was my gear and company.

What was interesting was showing that I'm media made it all good. Anything else and I would have been in trouble. Obviously, I'm not taking the same pictures counterfeiters would.

Many to most OR exhibitors and PR reps are very good about getting out info in some form, either electronically or on a stick -- and some swag too, though I think swag was down considerably this year, though the GoPro guy gave away multiple cameras daily. Alas, I never won.

I actually aim not to carry lots of swag home (unlike some who'll take anything for free or go hunting for freebies). I just don't need another tote bag.

I like when companies offer you something useful that relates to their company. The Gerber booth had Shards (non-knife, multi-tool with screwdriver, bottle opener and small pry bar) in a bowl in front of their booth. For meeting with their PR rep I got a sample of their new Descent knife (not out yet).

Stanley handled it quite well by asking me if I wanted some water before our meeting and giving it to me in a new Stanley stainless steel bottle. Teko gave me some socks, and nuun some of their hydration electrolytes, since I'd never tried the drink. These are things I can actually use and continue to tell me something about the company; that's good for everyone.

But, then I'm surprised when someone manning a booth has no idea if there's a press kit or info, where to find it if there even is one, and so on. Those are rare instances, but they boggle my media relations mind. I always wonder if they realize the opportunities they might be missing.

kenjiharo
New Member
Joined: 9/2/09
Posts: 1
September 2, 2009 at 2:20 a.m. (EDT)

This is really good stuff, sorry I haven't been here until now! It's important to be vigilant as an exhibitor against copycat types, but they aren't just asian. Everyone working for Outdoor Retailer is trained to clamp down on random photography in the aisles... we check credentials regularly.

The reason it's okay to allow qualified media to take pics is because you're qualified media; the exhibitors trust that the show management realizes the damage done by having a poorly managed media experience at the show, and vets media accordingly. We have a brand reputation to protect, like every exhibitor on the show floor.

Thanks for the solid writing, gear reviews, and insightful comments.

Alicia
Editor in Chief
Joined: 3/14/01
Posts: 1273
September 2, 2009 at 1:15 p.m. (EDT)

Thanks for the comments, Kenji.I completely understand where OR and the brands are coming from.

I'm glad you found your way over to Trailspace!

Bill S
OGBO
Joined: 3/14/01
Posts: 3337
September 2, 2009 at 1:28 p.m. (EDT)

Kenji -

Welcome to Trailspace. I gather you work for Outdoor Retailer. Could you say what your affiliation is, maybe add it to your profile? It is always useful to know this, especially when someone posting here has questions and they can be directed to someone with the background and experience.

Share Your Thoughts

You must be a registered member to comment.

New users: click to become a member

Returning members: click here to log in