Outdoor Retailer: Sweating the (Really) Small Stuff

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Posted by Trailspace on January 25, 2008 at 8:00:00 pm EST

This thread is for comments on the article "Outdoor Retailer: Sweating the (Really) Small Stuff"

Apparently nanotechnology – product engineering at the molecular level – has arrived in the outdoor industry. This week I’ve noticed several products or technologies being touted as “nano”:NanoSphere is a similar nanotechnology treatment applied to some of Schoeller’s soft shell fabrics, claiming to offer increased water- and stain-resistance....

Full article at http://www.trailspace.com/blog/2008/01/25/sweating-the-really-small-stuff.html

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