Hi-Tec dyes its down with Color-Tec

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Yet another company aims to improve upon the natural state of down insulation, this time in a very visible way. This time it's Hi-Tec as the first company to offer dyed down in its insulated clothing, which it will show off inside a new transparent shell for 2012. ...

Full article at http://www.trailspace.com/blog/2012/02/01/hi-tec-colortec-down.html

Looks like cotton candy................

Strange. I am sure it will sell well in certain demographics. 

Now if only Hypercolors, Jamz, and Zubaz would make a comeback...

This is most certainly different.  I suppose for those that are looking for "the look" this may be intriguing. 

Then again this may also be a bad idea. For instance. How many different color variations will be offered?

The reason I ask is if the above is all that will be offered then Hi-Tec might be shooting themselves in the foot in regards to exactly how many potential customers may be interested in the product. 

Its sort of like pants, shorts, and shirts. Some like khaki, some like blue, some like earth tones....

So my question is who do you cater too?

This will have a great bearing on sales not too mention just how much of the consumer base may actually be interested in the product.

I mean lets face it. There are quite a few well respected options out there. 

Its definitely a niche product imo. 

I look at it like this. 

If someone is that interested in a product such as this they are also going to be pretty picky when it comes to features, color, etc. 

What a completely unwarranted and useless idea. This is purely a fashion over function design. The colour probably adds to the retail price at zero gain to the consumer.

Ok, 86 everything I said. The wife said if she wasn't allergic to down she would want one in a heartbeat.

I miss my last down bag, it was a Golite but after 12 years of use 275 nights a year it was a down squirter. I would wake up every morning with down feathers all over me and my tent.

Finally!!

I have been saying for years that the problem with down is that its not multi-colored. 

I want a down bag with clear outer/inner fabric and clear down. :)

Wait...after getting a light weight down sweater and how fragile it was, this sems like it would be PAPER thin and just disintigrate!

Rick-Pittsburgh said:

I want a down bag with clear outer/inner fabric and clear down. :)

 I can imagine it now: "Hey, anyone seen my sleeping bag?"

Alicia said:

I can imagine it now: "Hey, anyone seen my sleeping bag?"

 I am on the lookout for clear geese. I can hear them; now if I could only find them. 

Transparent shell,   Uuum , I bet that is good on shell property needs.

A camo version might be worth a try.

I agree with Jake W, for me, form follows function with something as utility specific as hiking gear.

I'm thinking a combo of Build-a-Bear and those places that you fill tubes with different colored/flavored sugar.  Have about 10 different colors and just fill the jacket up with the colors you want.  Do it right and it would be like sand art.

I'm thinking about a transparent WPB shell and a black down.  Perhaps this would permit the down to sublimate excess moisture?

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