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Posted by alan on December 10, 2007 at 5:44:16 pm EST
In reply to OUTdoors IN style? posted by cknipple on December 7, 2007 at 9:49:10 am EST

I'm a CPA and have had a bunch of econ courses. A wool jacket costs $120 because that's what people will pay for one in a competitive marketplace. Same with the fleece top. Along the way various people make money at that price point.

At retail a North Face fleece jacket costs more than a Columbia fleece jacket which costs more than a Campmor branded fleece jacket. For the most part, not entirely, the quality is the same (or at least similar) as is the cost of production and materials. If you want to save money you buy Campmor, if you want to be stylish you buy the North Face. With the North Face product you are buying a status symbol, not a jacket, that's the difference.

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