VF's Acquisition of TNF

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Posted by Alicia on April 11, 2008 at 10:05:20 am EDT
In reply to Customer Service posted by hahayourdead941 on April 6, 2008 at 10:01:42 pm EDT

Fortune Magazine just published an article on VF Corp's successful decisions to buy certain brands like TNF, which it bought in 2000.

This part I found interesting:

Quote:

VF decided to bet on "lifestyle brands" that tap into consumer aspirations to fashion, status, and well-being -- and carry a price premium. One such brand was The North Face, a maker of outdoor gear such as ski jackets and fleece vests; sports enthusiasts loved the brand, which had also crossed over to become a favorite among the urban crowd.

There's more on that acquisition and others in the full article, "How a 100-year-old apparel firm changed course," at:
http://money.cnn.com/2008/04/08/news/companies/kapner_vf.fortune/?postversion=2008040907

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