User Review: Starbucks VIA Ready Brew
Price Paid: $9.95 + S/H
Just in time for my UL Ozark Trail hike, Starbucks introduced, online and in a few urban markets, VIA instant coffee. I had a gift card to burn, so I thought I'd try it.
I'm never packing a percolator, press-plunger, or filter basket again. Ever.
Packaged in single-serving sized foil envelopes, the instant coffee powder is mixed into boiling water, and done.
Starbucks VIA wins on 5 of 5 critical standards: weight, space, space, maintenance, taste, and price.
ULTRALIGHT: Each coffee packet weighs less than half an ounce.
SPACE: Completely unnoticed.
LOW MAINTENANCE: No dishes except your cup.
TASTE: Very good. On a scale of 0 to 10, 0 being "nothing like brewed Starbucks" and 10 being "exactly like brewed Starbucks," VIA is a 9. It has even fooled taste testers.
PRICE: VIA is $0.83 per 8 oz. cup of coffee. If you're already inclined to pay for expensive coffee, this is a big time bargain.