User Review: Starbucks VIA Ready Brew
Price Paid: $9.95 + S/H
Just in time for my UL Ozark Trail hike, Starbucks introduced, online and in a few urban markets, VIA instant coffee. I had a gift card to burn, so I thought I'd try it.
I'm never packing a percolator, press-plunger, or filter basket again. Ever.
Packaged in single-serving sized foil envelopes, the instant coffee powder is mixed into boiling water, and done.
Starbucks VIA wins on 5 of 5 critical standards: weight, space, space, maintenance, taste, and price.
ULTRALIGHT: Each coffee packet weighs less than half an ounce.
SPACE: Completely unnoticed.
LOW MAINTENANCE: No dishes except your cup.
TASTE: Very good. On a scale of 0 to 10, 0 being "nothing like brewed Starbucks" and 10 being "exactly like brewed Starbucks," VIA is a 9. It has even fooled taste testers.
PRICE: VIA is $0.83 per 8 oz. cup of coffee. If you're already inclined to pay for expensive coffee, this is a big time bargain.
Where to Buy
The Starbucks VIA Ready Brew is not available from the stores we monitor.
You may want to check pricing and availability directly at these Starbucks retailers:
You may be able to find it new or used at one of these sites:
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