User Review: Starbucks VIA Ready Brew
Price Paid: Gift
I really love coffee, and I especially love the visceral experience of a beautiful place with decent eats when I am out backpacking.
The Via is a reasonable substitute for the Melita/grounds that I have carried for miles. Minimal waste, extreme ease, decent taste, no fuss--for what I miss a little bit in flavor, I will not trade back for the hassle of making coffee again.
I like the Italian roast best. It is not as full and robust as a classically brewed or pressed coffee, but it's very drinkable. I even took it on vacation to my brother's house because I will drink instant Via a 100 times before I want to choke down classic tinned coffee...
All in all, well worth the convenience.
Update: January 15, 2011
Starbucks has released the French Roast--this instant to me is VASTLY better than the other two flavors, neither of which I minded.
The French Roast is a very tasty drink--for ease, convenience, flavor, weight--this blends tops each of the categories!