Top British Mountaineering Brand RAB to Launch in U.S. Market

More than 25 years after Rab began offering technical mountaineering clothing and gear “for the most extreme conditions in the world,” the British company will bring its acclaimed products to the U.S. market for the first time in the fall of 2007.

Mountaineer Rab Carrington founded Rab in 1981 when he was unable to find down clothing and sleeping bags that met his standards. The company is now considered the leading British manufacturer of mountaineering clothing and gear, offering down and insulated outerwear, hard shells, soft shells, insulation and fleece layers, expedition garments, sleeping bags, shelters, and more.

Rab's owner and president, Matt Gowar, says the time is right for Rab to move into the U.S. market. “American climbers are really doing a lot to further alpinism, and we view our product line as a perfect complement to such a community,” said Gowar.

Gowar says he’s seen many previously technical brands shift into fashion-driven product lines, leaving “a gap in the market for an authentic technical brand.” Rab, he says, is focused on giving retailers and consumers “the gear to take on the worst of the weather that can be thrown at them.”

RAB’s 2007 Products Include

Down Outerwear
Rab’s roots are in down, and its 21 down offerings range from its Expedition Suit, used by numerous Everest summiteers and Polar explorers, to vests for lightweight backpacking.

Synthetic Outerwear

Hard Shells

Soft Shell

Shelters
Rab’s shelters are currently sold in the U.S. by Outdoor Designs (Rab's sister company), but will begin appearing under the Rab brand name later this year.

Sleeping Bags
All of Rab’s down bags are hand filled in the Rab factory in Derbyshire, U.K.

posted February 21, 2007