Mammut Announces Energy Neutral Rope Production
Mammut Sports Group, providers of Swiss quality alpine gear and
apparel, announced a partnership with MyClimate to offset
greenhouse gas emissions produced in the company’s rope manufacturing.
The partnership with MyClimate – The Climate Protection Partnership,
allows Mammut to guarantee a climate neutral rope program, through
contributions to a sustainable farming initiative in the Ladakh region
of the Indian Himalayas.
The
MyClimate Ladakh project will support people living in this
high-altitude region in Northern India, where food would ordinarily
need to be flown in by air in the harsh winter months, when roads to
the area are inaccessible. The initiative aims to build 500
solar-powered greenhouses that will extend the annual growing season
well beyond the region’s short 3-month vegetation period, yielding
enough food to sustain the community year-round. Providing sustainable
farming for an extended season will eliminate the need for
airplane-powered food drops to the population, saving jet fuel and
providing locals with an independent means of food production.
MyClimate
– The Climate Protection Partnership, is a Switzerland-based foundation
with international reach, working toward climate protection and the
promotion of renewable energies and energy efficient technologies.
MyClimate partners with businesses and entities large and small on
initiatives around the globe aimed at offsetting the environmental
impact of partners’ products and services.
MyClimate will
simultaneously support the construction of 20 small-scale hydroelectric
generators for communities such as Ladakh. Each generator has a modest
output of 10 kilowatts, and will provide energy and power to these
remote regions while replacing the use of high-emission diesel
generators.
“As the global mindshare moves toward environmental
consciousness, it’s much harder to ignore the impact that all kinds of
manufacturing has on our planet,” said Jeff Cunningham, national sales
manager for Mammut Sports Group USA. “Mammut has long been recognized
for premium quality ropes, and we’re now able to add an energy neutral
component to that rich heritage, at a time when climbers and consumers
are increasingly considering the environment we play in and making
their purchasing decisions accordingly.”
posted January 21, 2008
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