7:24 p.m. on June 27, 2012 (EDT)
I wondered how long it would take until someone brought up Jake's concern — quality versus quantity — which I understand and appreciate. I'm glad our members want reviews to be the best possible, and glad Jake raised this issue..
First, rest assured that we will continue to recognize and encourage high-quality reviews on Trailspace, through Reviewer of the Month recognition, Killer Review status, helpful ratings, and Review Corps reviews.
Top-rated reviews continue to get higher status on product pages than other reviews. Quality, in-depth reviews are very important and valuable, and that's not going to change. Thanks to all of you, like Jake, who take the time to write and share them with the community. It's appreciated.
However, quality and quantity are related. You'll have a hard time having quality reviews to share, if you also don't have a healthy quantity of reviews coming in.
We can —and need to — encourage more reviewers to take the step of actually writing a review. Taking that step is essential.
Not all reviews are going to be Killer or Top-Rated reviews, and that's OK. Virtually no one writes Killer or Top-Rated Reviews their first time out. But, if you get someone to take the step of writing a review, they may continue to write more reviews and may eventually move up the quality scale and/or become an active community member.
And if they don't, they've at least contributed some info in the form of a review and rating of a product. For example on Amazon, if a product has 100 reviews with an average rating of 5-stars, you don't need to read every single review, but you probably will look at the overall crowd-sourced rating and then read the top-rated, most helpful reviews to get both the gist and the best in-depth info.
While high quality reviews are the ideal, a rating and review is better than no rating and review. But, if you don't ask and encourage people to write reviews, you get nothing.
I'd add that if you don't like or if you disagree with a review, the best course of action is to write and share your own and show them how it's done. (I know most of you in this thread have done that with your own quality reviews. Thanks!)
I think Jake's questions are good and valid and I'm curious to hear other members' thoughts on the subject.
How do you encourage people to write and share reviews, preferably good reviews, regularly? That's the core of our community that we want to encourage and recognize, but you still need a larger pool of reviews and reviewers to keep the community vital. Quality and quantity are both essential.