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Posted by wndsrfross on December 20, 2007 at 1:00:06 pm EST
In reply to OUTdoors IN style? posted by cknipple on December 7, 2007 at 9:49:10 am EST

I think Alan hit the nail on the head when he said "With the North Face product you are buying a status symbol, not a jacket, that's the difference." We see it also with Arcteryx, some with Mt. Hardwear and no as much with Patigonia as we used to. (I too live in Memphis and know exactly what cknipple is talking about.) This has been a trend among the college crowds since the early 70's to own a piece of TNF or other hight end outdoor clothing and will continue for some time. I get turned off when I walk into an outdoor equipment supply store and most of what they carry caters to the image crowd. I know and understand that is where the companys make most of thier money, but it is a pain the the butt when i have to sort through the crap to find what I want or to find they carry more image clothing than technical clothing. Sure my wife would look cute in a down jacket with faux fur trim, but on the trail its not practicle.

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