Patagonia Let My People Go Surfing


Pages 261

Where to Buy

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Manufacturer's Description

Visit Patagonia's Let My People Go Surfing page.

Retailers' Descriptions

Here's what other sites are saying:

Business doesn't have to emulate big New York City corporations. And as the founder of Patagonia discovered, you can have your cake and eat it too, meaning you can enjoy life and run a successful business. Artistically written, Let My People Go Surfing details Yvon Chouinard's growth from a young boy into a business-savvy, adventure-loving entrepreneur.


Part memoir, part manifesto -- legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car. Let My People Go Surfing: The Education of a Reluctant Businessman offers a look at the guiding principles that Chouinard used to build Patagonia into a global business -- a business that has an environmental mission and is a fun place to work.