One Percent for the Planet Thrives

!% For the Planet logo One Percent for the Planet (1% FTP), a global network of environmentally responsible businesses and the non-profit groups they support, announces continued growth, an online auction and key partnerships slated for the 2007 Holiday season.

“We’ve been averaging at least one new member a day, which brings the total to almost 800 member-companies in 24 countries, and a network that has funneled over $30M into the hands of environmental non-profit groups to date,” comments Strick Walker from 1% FTP. “We will debut an online auction beginning November 12th, which will be a dynamic forum where consumers can bid on member-donated products, ranging from a signed guitar from Jack Johnson, a bicycle from New Belgium Brewing Company, to a private day of surfing with Yvon Chouinard and much more.” To learn more about the auction go to:

Walker continues, “this fall, with cooperation from key media partners such as Outside, Spin, Plenty, Surfing, Backcountry and Huck, we will launch a national advertising campaign and will announce a new relationship with Sony and their Eco Edition VAIO laptops.”

Inspired by nature, the Eco Edition VAIO series will utilize a slim design to minimize resources, easy-to-recycle materials for the product and packaging, RoHS compliant components and incentives for free recycling of other Sony branded products. To celebrate, Sony will donate one percent of the price of each Eco Edition notebook purchased to non-profit organizations working to preserve the environment via 1% For the Planet.

Walker continues, “We are thrilled by the support we have gained as it proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent. There’s a paradigm shift happening here and it’s happening organically.”

1% FTP was founded in 2001 by Patagonia leader Yvon Chouinard, on the belief that sustainability is a principle that extends beyond business practice and must be embraced by the private sector to effect positive change for the future. One Percent For The Planet is a global network of businesses, small and large, representing a diverse range of industries and personalities, committed to the preservation and restoration of the natural environment. Members contribute 1% of sales to environmental causes, ensuring the sustainability of our planet and their business. One Percent is an active, customized organization that welcomes individuals, entrepreneurs and corporations in their support of nonprofit organizations engaged in efforts to minimize negative environmental impact. To learn more about 1% FTP go to:

Filed under: People & Organizations


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