Need a good laugh? Check out the "Mission Recycle" video on Patagonia’s web site, which follows Agent Timmy (aka Patagonia climbing ambassador Timmy O'Neill) as he tries to solve the Global Underwear Crisis from the streets of Tokyo. Patagonia debuted "Mission Recycle" (with Timmy in full costume) on Sunday at a press conference announcing the expansion of their Common Threads Garment Recycling Program.
Yes, "Mission Recycle" is a publicity video, but it's a really funny publicity video about a worthwhile effort. The video is a riot. Thanks to Patagonia you may find yourself singing “change your mind, recycle your underwear, changing times, underwear is everywhere...” Just like Agent Timmy.