Go Outside with REI’s Passport to Adventure
With summer fast approaching, Recreational Equipment, Inc. (REI), a national outdoor retailer, invites children and their families to explore the outdoors together with Passport to Adventure. The free program is designed for children aged five to 12 and encourages them to participate in at least one outdoor activity through the end of the year.
Families and caregivers can stop by any REI store to pick up a complimentary adventure journal, plus hike and bike trails in their local area that are recommended by expert REI employees. Or download and print one online. (PDF 880KB)
The adventure journal is filled with activities, games, tips and stickers, and serves as a fun keepsake for children to use while experiencing the outdoors.
After participating in at least one outdoor activity, parents can send in a tear-off postcard from the journal or visit www.rei.com/passport to receive a certificate of completion and a special prize for their children – multifunction binoculars that turn into other tools, such as a compass, signal mirror, magnifying glass and more.
Lists of local routes for family-friendly hikes and bike rides are also available online, featuring trail descriptions, distances, driving directions and tips. In addition, parents can discover exclusive online bonus activities for their children’s adventure journal, expert advice on how to get into the outdoors and a list of items to bring when exploring the outdoors together.
Passport to Adventure is one of many REI programs created to demonstrate the ease, fun and benefits to enjoying the outdoors. Additionally, more than 100 stores nationwide host a range of classes, presentations and events designed to help members and customers engage in more recreational adventures, including “how to” workshops, bike maintenance clinics and volunteer opportunities. Local event calendars are available by visiting individual stores pages at www.rei.com/stores.
In 2008, REI engaged nearly 24,000 children in outdoor activities through Passport to Adventure. Additional information on the program, including a downloadable version of the adventure journal, is available at www.rei.com/passport. More information about how one family used last year’s program to enhance their outdoor adventures is available at www.rei.com/features/sm6129_hachfeld.html.