Kari Traa is not just a champion freestyle skier with three Olympic medals to her name, but also the creator of the now fastest growing sports brand in Europe. Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised.
Kari's Norwegian heritage has not only given her a talent for skiing, but also an eye for design and a unique passion for creativity. Even during the height of her skiing career, Kari somehow found ways to develop that creativity. In between training and competing, you would find Kari knitting beanies and customizing her own ski wear. Creating designs that were to become so popular amongst friends and fellow skiers around the world, that in 2002 she decided to turn her hobby into business. And so the Kari Traa brand was born.
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