Dana Gleason and Renee Sippel-Bake co-founded Dana Design in 1985. The two have worked together since 1978, initially at Gleason's first company, Kletterwerks, where Sippel-Bake was a production sewer, and since 2000 at Mystery Ranch, which they co-founded.
At Dana Design, Gleason introduced the ArcFlex internal frame, the first pack system that integrated different kinds of materials to maximize the benefits of each for more effective load transfer. At its peak, Dana Design had three full time production facilities in Montana and more than 200 employees and dealers all over the world. In 1995 Gleason and Sippel-Bake sold Dana Design to the K2 Corporation.
The Dana Design brand name was discontinued in early 2006, with some existing Dana pack designs re-branded as part of the Marmot line. Mystery Ranch manufacturers updated versions of the popular Terraplane and Terraframe expedition packs, among other designs.
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