Mountaineer Yukio Yama founded Snow Peak in Japan in 1958 and named the company for the Japanese mountain Tanigawa. Yama wanted to create innovative mountaineering equipment which utilized the highly skilled metal processing technology in his hometown of Tsubame Sanjo.
Since 1980, Snow Peak has been run by Tohru Yamai, Yukio's son, and the company shifted its focus to camping equipment. It now offers a full line of stoves, cookware, tents, tarps, and more. In 2014, Yukio's granddaughter, Lisa Yamai, launched Snow Peak Apparel.
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