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Sierra Designs Earns Sprout Award for Green Effect Program

Sierra Designs is proud to announce that Rock & Ice magazine has acknowledged the company with an important honor supporting the company’s commitments to green business. Sierra Designs is the recipient of the Rock & Ice Sprout Award in the current issue (Issue #166, March, 2008).

The Sprout Award is given to companies that are supporting the environment, or are socially conscious. This can be with the company’s products, manufacturing processes, through education or in other ways. In the March issue, the Sprout is given to Sierra Designs for its Green Effect program, a five-part initiative that includes manufacturing, philanthropy and community outreach.

 The following five steps represent the blueprint for the Green Effect program for Sierra Designs:

1.    Build environmentally friendly products whenever possible
2.    Support environmental programs and organizations
3.    Grow programs that promote sustainable outdoor recreation
4.    Reduce costs and waste
5.    Enhance community involvement through its employees, reps, retailers and consumers

In its efforts to meet all of these goals, Sierra Designs purchases renewable-energy certificates to offset 100 percent of the power spent at its American headquarters and warehouse. Sierra Designs also uses sustainable materials and recently created an in-house Green Team to set and monitor the company’s environmental goals, which includes research into carbon offsets, recycling, green product development, and design parameters for a sustainable office space.

Sierra Designs will enhance its Green Effect program and create a blueprint to build upon its mission of practicing and promoting a harmonious relationship between business and the outdoor world.

Sierra Designs Verde 20

As part of Sierra Designs eco-friendly product development goals, the company is creating flagship pieces that use cutting edge green materials. One example of this, which will be available at retail for fall of 2008, are Sierra Designs’ Verde and Déjà vu sleeping bags, which use a recycled polyester shell fabric, a recycled Cocona liner and Climashield Green recycled synthetic insulation. All told, the bag is made out of 95% eco-friendly materials.

In addition, Sierra Designs’ product development team created the Cyclone Eco Jacket, which uses a recycled polyester face fabric, a solvent-free Drizone waterproof breathable laminate, and PVC-free seam tape.

Sierra Designs Deja Vu 20

The process doesn’t stop with a few flagship pieces. The designers then take what they learned from these pieces and apply that knowledge to other products where relevant. Because of their work on the Verde and Déjà vu sleeping bags and the Cyclone Eco Jacket, Sierra Designs was also able to create eco-friendly synthetic insulated jackets, like the Lava and Chockstone, thanks to their research into solvent free membranes and the use of Primaloft Eco.

Research into other sustainable materials has allowed Sierra Designs to incorporate innovations like the PVC-free seam tape into their apparel, tents and sleeping bags. Sierra Designs is also using Dye-Free Optic White Canopies in their tents. This greatly reduces the amount of water and eliminates harsh synthetic dyes in the production of the tent’s canopy. This feature and other eco-friendly materials like DAC NSL Featherlight Poles are available in many of Sierra Designs’ tents this year.

In addition to its green materials, products and service practices, Sierra Designs partnered with several organizations dedicated to protecting human health and the environment. Such partners include: 3 Phases Energy Services, Green Steps, Outdoor Retailer, Conservation Alliance, and the American Mountain Guides Association to name a few. Most recently, Sierra Designs has signed on with Native Energy to both reduce CO2 emissions and help build sustainable economies for communities in need.


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